The Facebook Era
The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff. Clara spoke at NAFSA in 2009 discussing how to use, and leverage, Facebook and social...
View ArticleMove Over Blogging?
The New York Times article, Blogs Wane as the Young Drift to Sites like Twitter, discusses the evolution of posting content online and how recently young people are moving away from blogging; opting...
View ArticleHow to Leverage the New Facebook Features
Many of us maintain a Facebook page for our institution (or at least have a username and log in for one), but the challenge is leveraging the features of the social network to promote programs, events...
View ArticleThe Pros & Cons Social Media has on Students
Courtesy of Online Education this graphic shows some of the advantages and disadvantages social media has on the college student. A few of the most notable facts include: 96% of students use Facebook...
View ArticleDemographics of Social Media
A nice visual representation of social media demographics from Ad Age.
View ArticleGoogle+
Reviewers are deeming Google+ (aka Google Plus) Facebook’s newest challenger in the social networking business. Google+, or The Google+ Project, is Google’s new social networking platform. With their...
View ArticleMoving Away from Email
There have been a number of statistics released in recent years showing the drastic decline of email usage among digital natives, aka current university students. With the popularity of texting, mobile...
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